QUANTITATIVE RESEARCH

At Firstsight Global Resources Ltd,Our Quantitative Research turns questions into data and data into clear business decisions.From SMEs to large corporate,We design surveys that give you statistically reliable answers about your customers, Competitor’s and opportunities in Nigeria and west Africa Countries.

         WHAT WE MEASURE

•  Market size, growth potential and demand
•  Customer preference, buying habits and pain points.
•  Brand awareness, perception and loyalty.
•  Pricing sensitivity and willingness to pay.
•  Product satisfaction and service quality.
•  Distribution and retail availability

OUR QUANTITATIVE RESEARCH SERVICES.

1. CONSUMER SURVEY
   Large-scale Surveys ( online,face to face, phone) to understand who your customers are, what they buy, why they buy and how much they are willing to pay.

2. MARKET SIZING & FEASIBILITY

   We estimate total market value, potential customers and revenue opportunities before you invest.

3. BRAND & PRODUCT TESTING

   Test your brand awareness, brand health,new product concepts,pack ageing and price before launch.

4. CONSUMER SATISFACTION (CSAT)& NPS
   Measure how happy your customers are and how likely they are to recommend you.

5. RETAIL AUDIT & DISTRIBUTION CHECK.

   Quantitative checks on products availability, visibility, pricing and competitions activities across markets.